In his previous role as vice president of client services, Eric led a number of Performics’ dedicated account teams in strategy, project management and analysis of clients’ performance marketing programs. He was also the architect of Performics’ modern day SEO practice and assembled the experts who identify important technical, content and linking roadblocks that impede the navigation and ranking of a Web site and its relevant content. His experience managing interactive marketing programs – both on the client and service provider side – uniquely positions him to deliver results, while being respectful of a company’s distinctive culture. Prior to Performics, Eric founded and served as vice president and chief financial officer of Golf Links to the Past, Inc., a golf art and collectibles company with an online and offline presence. He started his career as a management consultant and corporate trainer for the financial services industry. Eric frequently speaks at industry conferences such as SES, SMX and Pubcon.
Eric earned a Bachelor of Business Administration in finance from Kent State University.