Roland Smart serves as the VP of Social Marketing at Oracle where he oversees a range of programs supporting the Oracle marketer and developer communities. As such, he focuses on technologies that enable Oracle's vision for the social enabled enterprise. Smart joined Oracle as part of their acquisition of Involver the largest a social technology platform and an early Facebook Marketing Developer. Previous to Involver, Smart led the marketing team at Sprout, a leading social/mobile ad creation platform that was acquired by InMobi. Previous to that, Smart developed his passion for product development, user experience and Agile practices while running the marketing team at Adaptive Path, a leading San Francisco based UX Design firm. He has also worked on the brand side as part of the startup team at Adina For Life, a San Francisco-based beverage company started by former Odwalla founder. He also writes a blog at www.rolandsmart.com about social marketing practices.
Smart speaks at industry events such as the ad:tech and The Social Media Optimization Conference. He has also written for industry publications such as iMedia.
Keeping Up with the Consumer: The Impending Era of SoLoMo