Luke Edson is VP of sales for YP's national markets group, driving the development and sales of innovative solutions across YP's multiple media platforms including search, mobile, and display. YP is among the Top 25 leading media companies in the U.S., according to Advertising Age.
Based in YP's NYC office, Edson joined YP in April 2013, bringing deep experience in the digital media industry and a track record of delivering customer, revenue, and profit results. Prior to his role at YP, Edson was SVP and GM at Cox Digital Solutions, where he managed all aspects of the Cox Digital Solutions P&L, including sales, product, technology, publisher sales, account management, and ad operations. Cox Media Group acquired Internet Broadcasting System's IB Local Network, where Edson served as chief revenue officer. There he led the transformation of Internet Broadcasting's TV website sales representation business into a viable and growing local advertising network.
Previously, Edson was at AOL for eight years, most recently in the role of regional sales director, based in New York. In this role, he managed a $120 million territory, including relationships with leading NYC media agencies.
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