Joe Zawadzki is CEO of MediaMath, the enterprise-class buying platform for digital media. An expert in audience targeting and optimization, networks and exchanges and real-time bidding, Zawadzki possesses particularly deep experience in the demand-side platform and interactive advertising industries. In August 2007, Zawadzki co-founded MediaMath – the world’s first demand-side platform – to create a new discipline in media trading. After a decade representing buyers at top-tier agencies and Fortune 500 companies such as AOL, American Express, IAC, Verizon and Vonage, Zawadzki saw the need to reshape the landscape by integrating technology, data, analytics and marketing best practices into a single media platform. Thus, MediaMath was born.
After a decade representing buyers in online marketing – top-tier agencies and Fortune 500 marketers such as AOL, American Express, IAC, Verizon and Vonage – Joe saw the need to reshape the landscape by integrating the best practices from technology, data, analytics and marketing into a singular media buying platform. With the founding of MediaMath, he continued his thought leadership by creating the first “demand-side platform” -- an innovation that has helped drive the rapid growth of buy-side media trading. Zawadzki began his career as an investment banker which provided an excellent grounding in quantitative analysis and market dynamics. He continued his thought leadership by creating an innovation that has helped drive the rapid growth of buy-side media trading. A successful serial entrepreneur, Zawadzki was previously the founder, president and chairman of Poindexter Systems / [x+1], a pure-play marketing optimization company. [x+1] was named one of Inc.’s Top 500 Fastest Growing Companies in 2006. [x+1] shaped thinking on yield and optimization technologies for clients such as Google/DoubleClick and AOL. Zawadzki is also an active investor in technology, real estate and film as a managing director of Porcellian Capital, LLC, a seed and Series A stage investment fund. In addition to playing a key role in the founding of Right Media, the industry's first exchange platform, Joe is currently an investor in several next generation ad technology companies, including 33Across, Adroit, AdSafe and AppNexus.
Mr. Zawadzki is actively involved with Hope for Vision, an organization dedicated to raising money for the development of treatments and cures for blinding diseases, with particular focus on retinal degenerative diseases. Mr. Zawadzki has been a driving force in MediaMath’s involvement with the organization and has come up with new and creative ways to use company resources to give back. MediaMath, under Mr. Zawadzki’s direction, donates office space, pro bono Hope for Vision ad placements, auctioned advertising campaigns with full proceeds benefiting Hope for Vision, and currently offers a full ad campaign, funded fully by MediaMath, to those companies donating $25,000 or more to the organization. Mr. Zawadzki’s wife is in charge of the New York chapter and a number of MediaMath staffers have also gotten involved.
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