I oversee Strategic Media Planning for the Coca Cola account. My specific focus is on Coke Zero and Diet Coke. We have been pushing the client more and more into the digital space and I am always looking for innovative opportunities. We have been able to do some groundbreaking work since I have been on the account and I am excited to continue pushing the needle. I also work on My Coke Rewards which is Coke's loyalty program. We are always testing new tactics to deliver a better cume CPA. <br /><br />Lastly, I am responsible for implementing Coke's corporate branding campaign titled "Live Positively". This is a fast-moving, responsive campaign that is aimed at reframing negative press from consumer and government groups regarding high-fructose corn syrup and artificial sweeteners. This is fun and challenging and very high profile.

I have 10 years of experience working with some of the worlds largest marketers including P&G and Coca Cola.

I have been nominated/won several awards during my career:
2008 Effie Award Winner: Crest Pro-Health Toothpaste
2007 Media Magazine Creative Media Awards Finalist: Best use of Newspaper, UBS
2006 Media Magazine Creative Media Awards Finalist: Communications Channel Plan, Crest Whitening plus Scope Extreme Toothpaste

I am currently pursuing my MBA at NYU Stern Business School (evening program). My concentration is in Data, Models and Decisions.

This specialization teaches the use of data and models to support decision making in business. This includes functions such as measuring the impact of advertising and other sales variables, predicting stock returns, and predicting the time it takes to complete a given task.