Fredrick Marckini is the Founder and Chief Executive Officer of iProspect, the Original® Search Engine Marketing firm. Established in 1996 as the nation's first search engine marketing-only firm, iProspect provides services that maximize online sales and marketing ROI through natural search engine optimization, pay per click advertising management, paid inclusion management and Web analytics services.
Marckini is recognized as a leading expert in the field of search engine marketing and has authored three of the SEM industry's most respected books including the ground-breaking Secrets To Achieving Top-10 Positions (1997), Achieving Top-10 Rankings in Internet Search Engines (1998), and Search Engine Positioning (2001) - considered by most the "bible" of the industry. He is considered one of the pioneers of search engine marketing, was named to BtoB Magazine’s Top 100 Marketers 2005 list, and writes a monthly column for CMO Magazine called, Change Agent. Marckini is a frequent speaker at industry conferences around the country including: Search Engine Strategies, AD:Tech, Frost & Sullivan and the eMarketing Association. He has written bylined articles for Search Engine Watch, BtoB Magazine, ClickZ and numerous other publications. He has been interviewed and profiled in a variety of media outlets including The Wall Street Journal, BusinessWeek, New York Times, Washington Post, Financial Times of London, Inc., Investors and Business Daily, Internet Retailer, National Public Radio, and others.
Marckini serves on the Search Committee for the Interactive Advertising Bureau and was a founding Board Member of the Search Engine Marketing Professional Organization (SEMPO). He earned a bachelors degree from FranciscanUniversity in Ohio.