Katherine Riley wants to live in a world where consumers click on banner ads, interconnected doesn’t replace interpersonal and Godiva chocolate has no calories.
As a recognized thought leader on digital and integrated marketing, Katherine created some of the first truly integrated digital marketing campaigns with Esquire® and Pandora®, helped launch the legendary Shure® earphones and revamped the Swingline® brand identity (“I believe you have my stapler”). She is currently working within the plumbing industry to drive integrated digital and content strategies with Danze® Faucets and Gerber® Plumbing.
The co-author of textbooks and training materials, Katherine has lent her skills to numerous organizations including the Chicago Public Schools, Holden International®, Scholastic Books® and Tribeca Flashpoint® University.
When she’s not immersed in creating marketing automation paths, brainstorming campaign strategy or unravelling the mysteries of DAMs and PIMs, you can find her boating on any body of water she can find, trying not to kill the begonias or furiously writing the next great American novel.
How to Evolve with Today's Consumer
The Future of Shopping in a Cross-Channel World
Marketing in an Always-On World
The Future of Shopping
Brands as Content Creators
The Moments of Truth
Customers For Life: Creating Brand Loyalty
Corporate Storytelling Beyond Advertising
The Marketplace for Ideas & Business