Stephen Kim is Director of Media Research for MSN and is responsible for leading the company’s efforts to expand understanding of the effects of online advertising. Most recently, MSN led a consortium of marketers and researchers in developing the groundbreaking Advertising Accountability Study, which demonstrated Online advertising’s efficacy and cost efficiency in driving offline sales in the consumer packaged goods category. Stephen is presently co-chair of the Interactive Advertising Bureau’s Research Council.

Prior to joining MSN, Stephen was Chief Research Officer at Media Metrix, a provider of online audience panel measurement. During his six years with Media Metrix, Stephen was responsible for working with a wide range of clients in the publisher and advertising agency community to help those companies understand how to use online research to increase the effectiveness of their internet activities. More recently at Media Metrix, Stephen was also responsible for overall product development and strategy, focusing on the role of audience measurement in the rapidly changing online media marketplace.

 Stephen holds an M.A. in Communications Research from the Annenberg School at the University of Pennsylvania. At the Annenberg School, Stephen’s graduate work focused on media effects research, particularly within the political and health education sectors. Stephen also holds a J.D. from the University of Pennsylvania Law School. At the Law School, Stephen was an Editor for the University of Pennsylvania Law Review, where he published an article examining the communications and regulatory issues surrounding television violence.

Summits Attended

iMedia Brand Summit

iMedia Brand Summit

iMedia Other Summit

iMedia Summit

iMedia Other Summit

iMedia Summit Fall