As the Chief Marketing Officer at Extreme Reach, Melinda spearheads all aspects of the company’s global marketing and communications in addition to driving market research, product development strategy and sales enablement. Melinda’s career spans the massive evolution of the ad industry over the last 25+ years, spending 15 years on the ad agency side and a decade at A+E Networks. Most recently she was the CMO of Tremor Video, a video advertising technology company for brand marketing. The geek in Melinda sees a spectacular future for brand marketing as TV and video advertising rapidly converge in a content everywhere world.
What Women Want from Brands