Stephanie Bauer Marshall has more than 12 years experience in the marketing, advertising and wireless fields. Marshall leads the mobile marketing, advertising and search group at Verizon Wireless, where she launched the first mobile advertising programs. Active in the Mobile Marketing Association, she helped create global mobile advertising standards. Her previous responsibilities at Verizon include content programming for Mobile Web and Get It Now applications.
Marshall is currently the director of Precision Market Insights at Verizon Wireless, a business segment that Marshall incubated and launched in 2012. This new business line focuses on providing brands with a variety of licensed and custom solutions, powered by layering behavioral audience insights based on mobile engagement, location and demographic information. Before launching Precision Market Insights, Marshall led Verizon Wireless’ mobile marketing and advertising group, where she launched the company’s first mobile web advertising programs.
Prior to joining Verizon Wireless, Marshall was at Merchant Link, a subsidiary of J.P. Morgan Chase, where she was responsible for defining and marketing the company’s existing products and directing the strategy for new product creation. During her time at Merchant Link, she developed a secure transactions product that was awarded a patent. Previously, Marshall spent nearly five years at the Cellular Telecommunications & Internet Association in the wireless internet development group. Her extensive experience also includes roles in client-side marketing, branding and creative development.
Marshall has a B.A. in communications, legal institutions, economics and government from American University, with international experience in trade relations at the Universitie catholique de Louvain in Brussels, Belgium. She received her MBA from the Robert H. Smith School of Business at the University of Maryland.
Keeping Pace with the Mobile Consumer
Actionable Marketing Strategies for Emerging Digital Platforms
Turning Advertising into Content
The Art of Digital Conversation
Life on the Edge
Bonita Springs, Florida