Chris Carlin is the senior marketing and social media manager for Upper Deck, a company best known for creating sports trading cards, entertainment trading card games, movie trading cards, and authentic sports memorabilia.

With a belief that he can leverage the power of his brand to change lives for the better, Carlin has created compelling campaigns like Upper Deck's Heroic Inspirations initiative, which is designed to tell motivational stories of athletes who are not in the pros, while also helping their charities and Upper Deck's Random Act of Kindness campaign (#UDRAK), which is a program to reward fans for helping others in the social space. He runs point on the company's social media strategy, PR, loyalty programs, content creation, and hobby marketing programs.

 

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Breakthrough: The Next Wave of Marketing

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Digital Marketing at Scale: Going Big in 2012

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