SVP, Media Solutions, MediaMath

Greg Smith is SVP, MediaSolutions at MediaMath. He joined MediaMath as General Manager of Adroit Interactive, which was acquired by MediaMath in April 2010. Prior to MediaMath Greg was founder and CEO of EchoTarget, a behavioral targeting advertising network based in New York. EchoTarget was acquired by Acxiom Corporation in 2007 and he subsequently served as the general manager for Acxiom&acute;s AdRelevance business unit.<BR>Prior to launching EchoTarget, Greg was Vice President of E-Commerce at Cendant Travel Link where he created shared, real time destination intent databases and marketing programs across travel business such as Cheap Tickets, Avis, Budget, Days Inn, and Ramada. In 1998 Greg launched DoubleClick&acute;s Boomerang business and held various product management and strategy roles in DoubleClick&acute;s technology and data divisions.<BR>Greg began his advertising career at Young & Rubicam in New York. He holds a BA in economics from Northwestern University and an MBA in marketing and finance from Wharton School of the University of Pennsylvania.