Tom Garrett serves as Chief Marketing Officer for Concorde. He is responsible for Concorde’s brand positioning and inquiry generation, as well as corporate communications and local marketing. Tom joined Concorde in December 2013.
Prior to Concorde, Tom served as Vice President, Inquiry Generation & Optimization with Universal Technical Institute. During his tenure, he transformed UTI’s go to market strategies from one dependent on third party inquiries to one where all inquiries are generated through UTI’s own media placements using data driven insights. Most recently he developed and implemented a media attribution and optimization model that allowed him to reduce the cost of inquiry generation year over year while delivering both an increased volume of responses as well as a substantial improvement in quality.
Tom is marketer known for his innovation and foresight. He is recognized for his expertise in digital advertising, direct response TV, database marketing and research. Tom’s marketing experience ranges from tourism to real estate to politics, health care and education. In addition to his time managing agencies on the client side, he has 10 years of advertising agency experience.
Tom holds a Bachelor of Arts degree in English Literature, with a minor in Drama Performance, from St. Mary’s College in California.
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