Deborah Beckman is a forward thinking, savvy, creative and strategic brand marketer within the entertainment & digital media industries. Beckman has been with NBCUniversal’s G4 for over five years and has overseen marketing initiatives for G4’s landmark programming including Attack of the Show!, Bomb Patrol: Afghanistan, X-play, American Ninja Warrior and the network’s live event coverage including Comic-Con and E3. Beckman specializes in targeting Men 18-49 with a deep focus in digital / social marketing, paid media (across all linear and non-linear platforms) brand creative development and events.
Beckman’s campaigns have contributed to double & triple digit ratings increases and digitally her campaigns continue to outperform industry benchmarks. Her campaigns have also garnered over 20 awards from PromaxBDA, W3, Communicator, Telly, and Cable Faxie.
Beckman has aligned the network with key partnerships with some of the top male-oriented brands including Xbox, Maxim, Lucas Films, Marvel, DC Comics, Dark Horse Comic, U.S. Navy, iRobot, Yahoo, Break Media etc.
For Entertainment Marketers by Entertainment Marketers