As head of Google's creative platforms solutions, Peter Crofut is a 15-year veteran of display who oversees Google's creative platforms strategy and the team of specialists focusing on helping the creative agency community leverage Google's creative technology platforms and expertise to create new display format solutions. In addition to this, Crofut is responsible for overseeing the development of Google's creative platform standards for mobile, video, and dynamic banner formats. Crofut is known for his specialized expertise and has spoken at various events for YouTube, Google, iMedia, and OMMA.

 

Prior to joining Google, Crofut served on the management team at DoubleClick as director of rich media sales for 3.5 years. As one of the first rich media team members, he assisted in developing and expanding a high-growth business for the company.

 

Crofut earned his B.S. in Communications from Portland State University.

 

Summits Attended

iMedia Agency Summit

Creativity Meets Automation

iMedia Agency Summit

The Future of Data-Driven Creativity

iMedia Agency Summit

Strategic Digital Insights and Networking for the Agency Executive & Partner

iMedia Brand Summit

Where Top Brand Marketers And Partners Get Business Done

iMedia Entertainment Summit

Fifth Annual Summit Delivers Digital Insights

iMedia Agency Summit

Proof of Digital Ad Success

iMedia Brand Summit

Exposing the Hype

iMedia Entertainment Summit

Entertainment Marketing

iMedia Other Summit

Presented by iMedia & JumpStart Automotive

iMedia Other Summit

Integrate '06 LA

iMedia Breakthrough Summit

Breakthrough '06: Connect with the Digital Consumer

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