As head of Google's creative platforms solutions, Peter Crofut is a 15-year veteran of display who oversees Google's creative platforms strategy and the team of specialists focusing on helping the creative agency community leverage Google's creative technology platforms and expertise to create new display format solutions. In addition to this, Crofut is responsible for overseeing the development of Google's creative platform standards for mobile, video, and dynamic banner formats. Crofut is known for his specialized expertise and has spoken at various events for YouTube, Google, iMedia, and OMMA.
Prior to joining Google, Crofut served on the management team at DoubleClick as director of rich media sales for 3.5 years. As one of the first rich media team members, he assisted in developing and expanding a high-growth business for the company.
Crofut earned his B.S. in Communications from Portland State University.
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