With over a decade of Marketing Research experience, I push hard to bring a better ROI to research. This means clients can smartly act upon the ideas and insights my team puts forth with the utmost confidence. Additionally, I strive to be an active change agent within the organization, contributing to various R&D initiatives. This experience led to building best practices across Digital Marketing Analytics and the Ideation & Innovation industry with recent findings published in Quirk’s Marketing Research Review and iMediaConnection.com while also serving as a speaker at Fordham University, Web Analytics Wednesday and ARF, Re:think 2012 annual conference.
• Providing clients with an "a-ha" moment puts a smile on my face
• Carving out corporate culture to go from "Good to Great"
• Making sense of it all: Development & sharing of best practices