As Global Head of CPG Marketing for Facebook, Erin Hunter sets strategy for how the world’s largest global advertisers best leverage the world’s largest social marketing platform. She is a seasoned industry analyst, with a background in consumer packaged goods marketing, marketing research, statistical modeling, and media consulting.

Previously, Hunter managed Custom Solutions for comScore, overseeing the Media, Technology, Retail, Travel and CPG businesses for the company. Before joining comScore in 1999, Hunter spent eight years at MMA, a media consultancy where she used the company’s proprietary regression-based methodology to quantify the return on clients on investment in traditional marketing vehicles. Hunter began her career at Procter & Gamble where she was responsible for the marketing research of many established brands in the Soap and Household Cleaning sectors, and then at Coors Brewing Company where she contributed to the growth of the Coors and Keystone brands.

Hunter is also an avid motorcycle racer, having broken ten World and National Landspeed motorcycle records on the Bonneville Salt Flats, and currently holding two Guinness Book World Records for her high-speed motorcycle racing accomplishments.