As Global Head of CPG Marketing for Facebook, Erin Hunter sets strategy for how the world’s largest global advertisers best leverage the world’s largest social marketing platform. She is a seasoned industry analyst, with a background in consumer packaged goods marketing, marketing research, statistical modeling, and media consulting.
Previously, Hunter managed Custom Solutions for comScore, overseeing the Media, Technology, Retail, Travel and CPG businesses for the company. Before joining comScore in 1999, Hunter spent eight years at MMA, a media consultancy where she used the company’s proprietary regression-based methodology to quantify the return on clients on investment in traditional marketing vehicles. Hunter began her career at Procter & Gamble where she was responsible for the marketing research of many established brands in the Soap and Household Cleaning sectors, and then at Coors Brewing Company where she contributed to the growth of the Coors and Keystone brands.
Hunter is also an avid motorcycle racer, having broken ten World and National Landspeed motorcycle records on the Bonneville Salt Flats, and currently holding two Guinness Book World Records for her high-speed motorcycle racing accomplishments.
Summits Attended

iMedia Other Summit
What Women Want from Brands

iMedia Agency Summit
Shift Happens: Math Men + Mad Men

iMedia Brand Summit
Digital Marketing at Scale: Going Big in 2012

iMedia Brand Summit
Build Stronger Digital Strategies

iMedia Entertainment Summit
The Must Attend Event for Entertainment Digital Marketing!

iMedia Brand Summit
Maximize Your ROI in Digital Marketing

iMedia Brand Summit
Bottom Line or Flat Line
iMedia Breakthrough Summit
Actionable Marketing Strategies for Emerging Digital Platforms
iMedia Brand Summit
Turning Advertising into Content
iMedia Brand Summit
Marketing & Media Mash-Up: Managing Uncertainty & Change
iMedia Entertainment Summit
Find Your Audience in the Digital Landscape
iMedia Breakthrough Summit
Actionable Marketing Strategies for Emerging Digital Platforms
iMedia Other Summit
Integrate '06 LA
iMedia Brand Summit
Bonita Springs, Florida
iMedia Brand Summit
iMedia Brand Summit
iMedia Other Summit
iMedia Variety Summit
iMedia Brand Summit
iMedia Brand Summit
iMedia Brand Summit
iMedia Brand Summit
iMedia Brand Summit
iMedia Brand Summit
iMedia Brand Summit
iMedia Brand Summit Fall
iMedia Other Summit
iMedia Fall Summit
iMedia Other Summit
iMedia Summit Spring