Steven Feldman is currently SVP, Group Media Director at Universal McCann. Feldman oversees the Mastercard media team, inclusive of both Online and Offline responsibilities. The Mastercard account utilizes advanced econometric modeling in order to determine the effect of different media types in driving business outcomes. As team lead, Feldman helped design the set up and implementation of this process. Prior to Mastercard, Feldman was the media lead on Bing at UM’s San Francisco office, where he oversaw one of the largest Online Video budgets in the industry and helped drive advanced video measurement practices in order to gauge its relative effectiveness. Prior to Mastercard and Bing, Feldman was media lead for the Xbox Media team at both UM San Francisco and New York, where he won a Gold Effie for the Xbox Live media campaign.
Feldman is a seasoned agency professional with over 13 years of experience across all media disciplines. He holds a BA in Marketing and Risk Management from the University of Wisconsin.
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