Sheryl Hudson is most recently responsible for managing global Xbox paid media campaigns within the Microsoft Corporation. In this role, Hudson leads global media strategy across several media agencies for the Xbox One, Xbox 360, and broad title campaigns, including online and offline channels. A tremendous amount of focus is spent on the integration of how paid, owned, and earned media work together to engage our passionate customer base, which exceeds 22 million Facebook fans, 1.6 million Twitter followers, and 46 million+ Xbox LIVE members. (Source: Wikipedia/Geekwire 2.11.13)
In addition to ensuring tight integration across marketing communication channels, Hudson works closely with agency and media partners to be on the forefront of innovation and to measure campaign success.
Prior to managing Xbox media campaigns, Hudson spent three+ years marketing Microsoft's commercial products aimed toward information workers, IT professionals, and government elite. Before joining Microsoft, Hudson worked at Universal McCann, J. Walter Thompson, and EvansGroup/Publicis across a wide variety of consumer businesses.
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