Mark Kroese is the general manager and founder of the Advertising Business Group within Microsoft’s Entertainment & Devices Division. He oversees the advertising infrastructure that spans across games, music, video and mobile communications and brings forth compelling advertising solutions to marketers interested in extending their brands to a broad and highly-engaged audience.
Having spent more than 25 years fully-immersed in the disciplines of advertising, marketing, and product management, Kroese brings a holistic approach to the advertising strategy within the Entertainment & Devices Division. He is laser-focused on expanding and connecting the interactive advertising inventories that live inside Xbox® and Games for Windows® gaming platforms, Zune® portable entertainment devices and services, Windows Mobile devices, services and applications, Microsoft® TV technologies and Microsoft® Surface computers while ensuring the integrity of the consumer experience.
Kroese started his career in account management with Chiat Day advertising, and eventually moved to the client-side, at Microsoft. In 2004, he was named the General Manager of Product Management for Microsoft’s online services division, which includes the MSN Network, Windows Live services, and adCenter - Microsoft’s digital advertising platform. During this time he became fascinated with technology’s potential for connecting advertisers with audiences in the context of digital media.
Mark graduated from the University of Washington.
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