Sean Cotton

President Coegi

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Sean is an experienced media strategist who has worked extensively with agencies, Fortune 100 corporations, startup companies and regional small businesses. During this time he has partnered with leading digital technology companies in the marketing industry to develop a best-in-class approach to digital and programmatic advertising. Specialties: Digital and Social media strategy and planning, programmatic media technologies, SEO, PPC, display advertising, mobile and social media tactics, team development & management and contract negotiations.

Summits Attended

iMedia Breakthrough Summit

Oct 24 - 26, 2016, Santa Barbara, California

The Future of Content, Publishing, & Media Buying

iMedia Brand Summit

Sep 11 - 14, 2016, Coronado, California

How to Evolve with Today's Consumer

iMedia Agency Summit

May 1 - 4, 2016, Lost Pines, Texas

From Agent to Ally: The Modern Agency's Survival Guide

iMedia Agency Summit

Dec 6 - 9, 2015, Scottsdale, Arizona

Creativity Meets Automation

iMedia Agency Summit

Dec 7 - 10, 2014, Bonita Springs, Florida

The Agency Redefined - Balancing Scale, Scrappiness & Innovation

iMedia Other Summit

Apr 6 - 8, 2014

The True North Strong and Digital

iMedia Agency Summit

Dec 8 - 11, 2013, Scottsdale, Arizona

Media Re-Defined -- What Clients Want

iMedia Agency Summit

May 20 - 23, 2012, Colorado Springs, Colorado

Keeping Up with the Consumer: The Impending Era of SoLoMo

iMedia Breakthrough Summit

Oct 16 - 19, 2011, Henderson, NV

Paving the Road for Innovation

iMedia Agency Summit

May 22 - 25, 2011, Bonita Springs, FL

Navigating Digital's Ever-Evolving Future

iMedia Agency Summit

Dec 12 - 15, 2010, Phoenix, AZ

Strategic Digital Insights and Networking for the Agency Executive & Partner

My Articles

Want to Boost Engagement? Synchronize Your Ad-Buying Strategies

Published on: May 25, 2017 | Sean Cotton

During the glory days of TV-watching, there were no smartphones, tablets, or laptops. People flopped down on the couch and stared at one device for hours. Today's TV-watching experience...

4 keys to boosting transparency in digital marketing

Published on: Sep 26, 2016 | Sean Cotton

Here are a few strategies any brand, agency or marketing company can use to build a trusted relationship with clients and partners.

Programmatic targeting and the biggest opportunities for programmatic creative in 2016

Published on: Apr 20, 2016 | Sean Cotton

It's a mad, mad, mad, programmatic world, and there's still so much potential for it. Find out what will be hot this year.

4 things media buyers can do today to improve online advertising

Published on: Nov 16, 2015 | Sean Cotton

What is a media buyer to do? It seems like every day some trade publication is harkening the doom of online advertising due to ad blocking, fraudulent traffic, non-viewable impressions or...