With over a decade of digital experience, Michael Bowen has blended the best practices of creative design, marketing, and analytics to develop and lead ROI-driven web strategies that focus on awareness, volume, and conversions. Through the proper implementation of analytics and data analysis, he's been able to leverage attribution models to identify campaign optimizations, driving stronger performance at scale.
When not designing or crunching numbers, he's enjoying one of San Diego's tastiest products: craft beer. He enjoys it so much that he created Beer-Con, a beer conference designed for craft beer lovers, by craft beer lovers.
The Future of Data-Driven Creativity
Media Re-Defined -- What Clients Want
Partnership: The New Agency Value