As President and Chief Operating Officer of HookLogic Vardaan is responsible for overseeing media, technology and business operations of the company. Some of his key responsibilities include:<p>• Providing strategic ecommerce media best practices to clients<br>• Evaluating 3rd party technologies and services<br> • Developing pricing and service terms & conditions<br>• Contract negotiations<br>

Prior to joining HookLogic, Vardaan served as Vice President of Technology and Director of Data Solutions at Beyond Interactive.<p> Over eight years at Beyond Interactive Vardaan played an instrumental role in growing the company's technology division globally. His primary responsibilities included developing, training, and managing a global team of technology experts and integrating capabilities with other WPP companies. He successfully productized several new technologies and established a profitable data solutions practice unique to the online advertising industry.<p> Vardaan has designed and developed customized technology solutions for clients such as Cendant, Oracle, Nokia, Staples, RBS, Volkswagen, Warner Brothers and Procter & Gamble.<p> Earlier in his career, Vardaan worked with American Express Bank and Bharti Telecom (a leading telecommunications company in India). Vardaan currently serves on the advisory board of DoubleClick and the Interactive Advertising Bureau and speaks frequently at industry conferences and events.

Vardaan earned his Bachelor's of Commerce from Punjab University in Chandigarh, India, and his MBA from the Indian Institute for Integrated Learning and Management.<p> Vardaan is an avid traveler and enjoys spotting latest cultural, economic and technology trends around the world.

Summits Attended

iMedia Agency Summit

Strategic Digital Insights and Networking for the Agency Executive & Partner