Lauren Friedman is the head of Global Social Business Enablement at Adobe.
She's a digital and social marketing authority, with extensive experience working with Fortune 500 brands to integrate digital and social media into their overarching marketing strategines.
As the head of Social Business Enablement, she is responsible for leading Adobe’s social media enablement programs and serve as a primary consultant to individual functions. She runs Adobe’s enablement infrastructure programs and partner cross-functionally to establish integrated social media strategies that empower business functions to meet their respective objectives, ultimately elevating Adobe as a social business.
Follow her on Twitter at http://twitter.com/lauren_hannah.