As the largest independent buyer of digital media in the world, the AMD's at avenue a | razorfish's Seattle office work closely with the 20+ planners over-seeing our stellar strategic digital planning efforts for first-class clients such as Nike, Best Buy, and Weight Watchers.   With over 7 years of digital planning and buying experience, Erika currently supports and helps lead our world-class media department in our Seattle office.  In her role as AMD, Erika provides leadership to a team of experienced Media Planners and oversees accounts such as Expedia, Hotels.com, Nike, and Countrywide Financial.  She provides marketing expertise including online and offline strategy development, and helps maintain strategic publisher relationships.  Erika also lends both Direct Response and Brand Marketing training and insight to our Media Planning department including use of dayparts, rich media, survey's, reach and frequency analysis, segmentation analysis and a host of other media research tools.



Summits Attended

iMedia Brand Summit

Build Stronger Digital Strategies

iMedia Agency Summit

Life on the Edge

iMedia Agency Summit

Engagement is the New Reach