Gary Milner is currently driving digital marketing strategy at Lenovo, with a key focus on optimizing and improving the execution of digital media buying globally. He is an experienced all-around digital executive with over seven years of digital experience, including set-up of the Lenovo ecommerce marketing capabilities, and, more recently, digital brand marketing activities. Activities have spanned from branding to ecommerce: digital media buy platforms (RTB for video and social)), SEO, SEM, affiliate marketing, TV buying digitally (Google TV ads), display advertising, and measurement systems on both the media and site sides. Milner is an experienced conference speaker and panelist, spanning iMedia, OMMA, CMO, and keynoted multiple RTB-based conferences last year.

Longer-term experience for Milner ranges from corporate business intelligence, dealer management, U.K. direct-marketing management, international product concept feasibility analysis, brand management for ThinkPad in Europe, global launch marketing for ThinkPad, and global digital marketing for Lenovo. During his free time he loves concerts, plays, and watches soccer and golf, and enjoys reading as well as a good movie.

 

Summits Attended

iMedia Breakthrough Summit

Navigating Content & Creativity in a Programmatic World

iMedia Agency Summit

The Agency Redefined - Balancing Scale, Scrappiness & Innovation

iMedia Brand Summit

Marketing in an Always-On World

iMedia Brand Summit

Marketing to the New Consumer

iMedia Breakthrough Summit

The Next Wave of Digital Marketing

iMedia Brand Summit

Brands as Content Creators

iMedia Other Summit

TV Everywhere: The New Video Era

iMedia Brand Summit

The Moments of Truth

iMedia Other Summit

Video Everywhere: TV Marketing Amplified!

iMedia Brand Summit

Digital Marketing at Scale: Going Big in 2012

iMedia Brand Summit

Corporate Storytelling Beyond Advertising

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