Gary Milner is currently driving digital marketing strategy at Lenovo, with a key focus on optimizing and improving the execution of digital media buying globally. He is an experienced all-around digital executive with over seven years of digital experience, including set-up of the Lenovo ecommerce marketing capabilities, and, more recently, digital brand marketing activities. Activities have spanned from branding to ecommerce: digital media buy platforms (RTB for video and social)), SEO, SEM, affiliate marketing, TV buying digitally (Google TV ads), display advertising, and measurement systems on both the media and site sides. Milner is an experienced conference speaker and panelist, spanning iMedia, OMMA, CMO, and keynoted multiple RTB-based conferences last year.
Longer-term experience for Milner ranges from corporate business intelligence, dealer management, U.K. direct-marketing management, international product concept feasibility analysis, brand management for ThinkPad in Europe, global launch marketing for ThinkPad, and global digital marketing for Lenovo. During his free time he loves concerts, plays, and watches soccer and golf, and enjoys reading as well as a good movie.
Navigating Content & Creativity in a Programmatic World
The Agency Redefined - Balancing Scale, Scrappiness & Innovation
Marketing in an Always-On World
Marketing to the New Consumer
The Next Wave of Digital Marketing
Brands as Content Creators
TV Everywhere: The New Video Era
The Moments of Truth
Video Everywhere: TV Marketing Amplified!
Digital Marketing at Scale: Going Big in 2012
Corporate Storytelling Beyond Advertising