Erin Matts is the CMO of Annalect, the data and analytics arm of Omnicom Media Group. In this role, she will be the voice of Annalect externally, refining and communicating the value proposition of the company to the marketplace. Matts joins over 400 digital and analytic experts from OMG functions around the world, helping to leverage consumer and media data to deliver a higher level of unique insight, while aiming to increase the efficiency and impact of client media investments.
She is a veteran of the media and advertising industry, with a background that spans executive agency, publisher, and leading global brand positions. She brings extensive experience in digital innovation and leadership to this newly created position at Annalect.
Most recently, Matts served as SVP, chief digital marketing officer at Glam Media in Silicon Valley. She also served as the global director, digital connections at Anheuser-Busch InBev, where she was tasked with elevating the brewer's consumer position and engagement on all digital platforms.
Prior to publisher and brand leadership experiences, Matts led the U.S. digital media practice for OMD, the largest media agency in the U.S., playing major roles in helping the agency to be recognized by Ad Age as Agency of the Year in 2008 and 2009.
Media Re-Defined -- What Clients Want
What Women Want from Brands
Digital Marketing to Moms
Engagement is the New Reach