As a senior product manager at Mediaplex, George Allen has more than a decade of experience in all facets of online advertising, and is responsible for strategic product development for key product features including MOJO Rich Media, advanced behavioral technology, and most recently site analytics and real-time bidding exchange integration. Prior to joining Mediaplex in 2000, George worked for Lucent Technologies in their Bell Labs division where he helped develop one of the first Enterprise CRM systems. He has also held the position of Systems Technologist at both Hewlett Packard and Wells Fargo.

George holds a BS degree in computer information systems from San Francisco State University and an MBS in systems management from the University of Notre Dame de Namur.