As Chief Evangelist at RichRelevance, Jake is responsible for helping the e-Commerce market—retailers, influencers and brands—understand the potential of RichRelevance’s personalization platform and offerings as it relates to their businesses. A recognized thought leader in e-Commerce, Jake’s expertise in creating new and innovative customer-driven marketing channels is based on his experiences in online retail.

Most recently, Jake built RichRelevance’s new offering, enRICH for Brands, is delivering personalized advertising on retail websites, and empowering retailers to become premium advertising publishers. Jake joined RichRelevance in 2009 from where he was Director of Marketing overseeing all channels (SEM, affiliates, comparison shopping, display and portal relationships) as well as lead generation and’s 60,000-strong affiliate program. While at, Bailey launched the international business, which now ships to over 70 countries.

Jake is a participating member of the content committee and has spoken at premier industry events including the Global E-Commerce Summit, Strategy and Innovation Forum, eTail, Linkshare Symposium, and Affiliate Summit.

Jake holds a BS in Business from BYU and an MBA from the University of Utah.


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