Through Jim's leadership, Empower MediaMarketing offers services that span across all established and new media forms, leading Empower's clients in planning, buying, creating and proving the impact of clients' media investments. With 175 employees and more than $275 million in billings, Empower works with clients such as including Bush Brothers, US Bank, Rust-Oleum, LCA Vision and Famous Footwear.
At Empower, Jim built the Media Innovation team from scratch, when the Internet was still considered an emerging advertising medium and established a full array of best in class services including Digital Strategy, Digital Media, Web Development, Digital Creative, Search and Analytics, Mobile, Word of Mouth Marketing and Social Media. Jim has a passion for branding and entrepreneurism having recently created and launched a new beverage brand. He also consults on branding and positioning to non-profits.
Jim is an instrument-rated pilot and very active in the community, mentoring with the Cincinnati Youth Collaborative and serving on several non-profit boards.
Marketing in an Always-On World
Media Re-Defined -- What Clients Want
Partnership: The New Agency Value
Keeping Up with the Consumer: The Impending Era of SoLoMo
Corporate Storytelling Beyond Advertising