Responsible for strategy, client services, and revenue generation in the western U.S., Monty is helping OwnerIQ pioneer the concept of ownership targeting, where more relevant and higher performing ads are served based upon what consumers own and intend to buy.

Previously, Monty was Executive Vice President of Sales at RingRevenue and Vice President of Sales and Media at AudienceScience. At both companies, Monty's responsibilities included developing revenue channels via advertising sales, strategic partnerships, publisher services, and data monetization.

During his tenure at AudienceScience, the network grew from initial launch to the leading behaviorally targeted ad network, achieving sustained profitability and revenue growth of over 75% annually.

Monty was previously a sales executive at online advertising networks Fastclick and ValueClick. In that capacity, he led sales efforts and managed major agency and performance advertising accounts. Previous to his network sales positions, Monty was the national sales manager for a major business publication's online properties. Responsible for product positioning, inventory management, and leading a national sales team, he quadrupled online advertising revenue in his first year.

Monty is the former director of digital publishing for RioPort, a leading digital audio service provider and developers of the Rio, the first portable digital audio player and precursor to the iPod. While at RioPort, Monty contributed to the development of new DRM technology for copyright protection and was instrumental in the production of the internet's first podcasts.

Prior to his tenure at RioPort, Monty ran the Entertainment Studies department for the continuing education division of UCLA, worked in international marketing for a major record label, and managed major and independent-label recording artists.

Summits Attended

iMedia Breakthrough Summit

The Future of Content, Publishing, & Media Buying

iMedia Brand Summit

Brands as Content Creators

iMedia Agency Summit

Shift Happens: Math Men + Mad Men

iMedia Agency Summit

Partnership: The New Agency Value

iMedia Brand Summit

Customers For Life: Creating Brand Loyalty

iMedia Agency Summit

WCW: What Clients Want From Agencies & Media Companies

iMedia Agency Summit

Niche is the New Black: The Future of Targeting and Reach

iMedia Breakthrough Summit

Your Mission: Innovate Beyond Traditional Search & Display!

iMedia Brand Summit

Marketing & Media Mash-Up: Managing Uncertainty & Change

iMedia Breakthrough Summit

Actionable Marketing Strategies for Emerging Digital Platforms

iMedia Agency Summit

Life on the Edge

iMedia Other Summit

Integrate '06 LA

My Articles

Targeting and Personalization

| Monty Hudson

PODCAST: From the ad:tech Miami presentation: "Targeting and Personalization" with Monty Hudson, VP of Media Development, Revenue Science.