Current role

As Managing Director of GfK MRI since August 2013, Florian continues to mine the potential of innovative measurement and reporting. He has been instrumental in growing startup companies in the Online Media technology field since 1997. In 2008 Florian joined Dimestore (acquired by GfK) as Vice President of Product and Operations and led the product development and market introduction of its real-time campaign effectiveness measurement and optimization solution. He then rose to Managing Director of the GfK Digital Market Intelligence (DMI) group at GfK. DMI focuses on helping companies gain a complete picture of their return on digital marketing and advertising investments.

Expertise and experience

Previously Florian was Vice President at Right Media, building the client services and training teams and establishing Right Media's international presence, opening the office in London in 2006. Between 1999 and 2005, he was one of the initial executives at InsightExpress, responsible for developing an online respondent recruitment methodology, for which he received a patent, and building a custom panel practice that grew to more than 15 custom panels in the first year alone.

Florian has presented at numerous innovation conferences including the Data Marketing Summit, Brightroll and Media Mind and has had several articles published in various publications including AdExchanger and iMedia.

Academic background

Florian holds an M.A. in Communications and Psychology from Ludwig Maximilians University in Munich.

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