Wade Allen is a seasoned retail marketing and promotions professional with 10 years of experience driving breakthrough strategy and solutions for blue-chip retailers. As President of CouponFactory, Wade leads the company’s ideation and delivery of digital and mobile couponing as well as digital shopper marketing solutions.
Before joining CouponFactory, Wade was an Account Director with RAPP (Omnicom Group - DAS) where he provided strategic marketing consulting and data analysis for several large retail accounts including Best Buy, SUPERVALU, Macy’s, Exxon Mobil, HEB and AMC Theatres. Wade also served as RAPP UK’s Integration Director in London, England for two years where he infused data, digital and analytics into the traditional creative agency model.
Prior to his time at RAPP, Wade was a Senior Marketing Analyst at dunnhumby USA where he provided product and customer analysis for CPGs including P&G, PepsiCo, Kimberly-Clark, Coca-Cola, Dannon and Sara Lee. While with dunnhumby, Wade co-developed one of the largest consumer shopping panels using grocery loyalty card data. Wade holds an MS in Integrated Marketing from Northwestern University and a BA in Marketing Communications from Brigham Young University.
Digital Marketing to Moms
Engaging Customers with Authority