As The Recording Academy’s Chief Marketing Officer, Greene is responsible for marketing, sponsorship, PR and digital strategy for the biggest brand in the history of music – the GRAMMY. Greene’s goals for this 50-year old icon are to enhance promotion of the GRAMMY telecast, expand brand reach and consistency, strengthen presence throughout the year, establish dynamic partnerships and increase revenue. With extensive experience in advertising, branding, corporate identity, and promotions, Greene has been building partnerships and developing innovative marketing solutions for many years, and intends to ensure that The Academy remains at the forefront today, tomorrow and well into the future. Greene and his team have built world-class alliances, including engaging TBWA/Chiat/Day as The Academy’s first-ever Agency of Record, as well as solidifying relationships with many of today’s leading brands. Under Greene’s leadership, The Academy has re-positioned the GRAMMY brand in the marketplace, tripled marketing-based revenue, developed the GRAMMY’s first brand image campaign, entered the live music space with GRAMMY-branded LIVE music tours, launched a dynamic social media strategy and earned its first marketing awards, including PRO, Reggie and Webby Awards. As the market rapidly shifts, Greene is committed to The Recording Academy becoming one of the best entertainment brands to partner with…anywhere. Prior to joining The Recording Academy, Greene spent 10 years in theatrical marketing at Walt Disney Studios and Columbia Pictures, where he positioned studio feature film properties to corporate America, and structure integrated marketing and promotional alliances. Greene was responsible for award-winning campaigns for movies such as Spider-Man, Stuart Little and S.W.A.T., and oversaw national theatrical programs with a number of Fortune 100 brands. Greene holds a double bachelors degree in marketing and international business from the University of Colorado.
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