As director, insights and analytics solutions center at the Kellogg Company, Aaron Fetters oversees a broad marketing insights organization. From product, idea, and communication assessment through marketing effectiveness analytics and research, his group delivers services and insights that power brand growth.
Previously, Fetters served as associate director, global digital strategy and analytics, responsible for enhancing Kellogg Company's capabilities in digital marketing measurement and analysis, with emphasis on digital media performance, insights, and digital marketing ROI. In addition, he was the lead digital strategist for the Pop-Tarts and Eggo brands, advising and co-creating digital marketing solutions with agency partners.
Fetters began his career at P&G, where he helped develop industry-leading capabilities in the areas of digital marketing and digital marketing research.
Marketing in an Always-On World
The Future of Data-Driven Creativity
Media Re-Defined -- What Clients Want
Brands as Content Creators