As director, insights and analytics solutions center at the Kellogg Company, Aaron Fetters oversees a broad marketing insights organization. From product, idea, and communication assessment through marketing effectiveness analytics and research, his group delivers services and insights that power brand growth.

Previously, Fetters served as associate director, global digital strategy and analytics, responsible for enhancing Kellogg Company's capabilities in digital marketing measurement and analysis, with emphasis on digital media performance, insights, and digital marketing ROI. In addition, he was the lead digital strategist for the Pop-Tarts and Eggo brands, advising and co-creating digital marketing solutions with agency partners.

Fetters began his career at P&G, where he helped develop industry-leading capabilities in the areas of digital marketing and digital marketing research.

 

Summits Attended

iMedia Brand Summit

Marketing in an Always-On World

iMedia Agency Summit

The Future of Data-Driven Creativity

iMedia Agency Summit

Media Re-Defined -- What Clients Want

iMedia Brand Summit

Brands as Content Creators

iMedia Brand Summit

Iconic Branding

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Aaron Fetters

| Aaron Fetters

As director of the Insights and Analytics Solutions Center at the Kellogg Company, Aaron Fetters oversees a broad marketing insights organization. From product, idea, and...