Bob brings more than two decades of experience with Procter & Gamble, 10 of which were spent running media strategy and execution. Bob is a recognized media expert in buying, strategy development and all areas of emerging media. He managed all media spending for P&G US TV (GM and Hispanic), DRTV, iMedia, Online Video, Mobile, OOH, Branded Entertainment, Search, Radio and Local and all media for Puerto Rico. He led the buying and strategy for all online media spending during a five year period of growth of 30X – including all online video, display, social media, mobile and ecommerce advertising. He developed the idea and led the execution of a P&G ad network.
As the head of strategy at SpotXchange, Bob was responsible for developing and managing new video ad initiatives that will serve both the buyers and publishers for improved efficiency and audience effectiveness.
In his 20 years at Procter & Gamble, Bob was pivotal in creating an internal ad network and DSP for P&G brands using proprietary data for targeting consumers. Recognized as a pioneer at P&G for leading the first mobile ad campaigns, Bob was instrumental in leading the efforts in search and social media as well as leading all advanced TV campaigns. Prior to joining the media team at P&G, Bob was a key strategic planner in the laundry business where he managed capacity planning and initiative leadership. Bob also spent 8 years as a Special Forces helicopter instructor pilot in the U.S. Air Force.