Steve Mulder is director of emerging interactions at Molecular, where he helps organizations innovate on customer relationships using social media, rich Internet applications, and emerging digital interfaces. He is the author of "The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web" and a regular speaker at web conferences.

With 13 years of experience in user research, information architecture, interaction design, and usability, Steve practices what he preaches with companies such as TripAdvisor, Adidas, Talbots, Morgan Stanley, PC Connection, 3M, CVS, Estee Lauder, HumanaOne, and Terra Lycos. He lives in Boston and at

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