With 13 years of experience in user research, information architecture, interaction design, and usability, Steve practices what he preaches with companies such as TripAdvisor, Adidas, Talbots, Morgan Stanley, PC Connection, 3M, CVS, Estee Lauder, HumanaOne, and Terra Lycos. He lives in Boston and at MulderMedia.com.
My Articles
5 ways your Twitter strategy can be better
How do you keep your Twitter presence engaging and memorable as more companies step up their game? Here are a few ideas from the Twitter frontier.
5 marketing tips for tackling Twitter
Discover how Dell, JetBlue, H&R Block and even Obama are leveraging this tool to connect with target audiences.
Create and Satisfy Demand: Two Tools to Complete the Marketing Loop
A Molecular user experience expert explains how market segments and personas together provide a holistic understanding of customers.