Naga Krothapalli, Ph.D., is Director of Algorithmic Search at iProspect (www.iprospect.com). He is responsible for overall operations of the search engine optimization group including product delivery, resource management, service quality, and client satisfaction. He is also involved in new product development by closely following industry trends and studying search engine functionality. In addition, Dr. Krothapalli helps create proprietary technology that supports the campaign recommendations made to iProspect clients.

Dr. Krothapalli received his Ph.D. in Operations Research from the University of Massachusetts at Amherst. He has spoken at numerous events, including INFORMS (Institute of Operations Research and the Management Sciences) and IERC (Industrial Engineering Research Conference), and has written articles in journals such as IIE Transactions and the International Journal of Production Research. Dr. Krothapalli has also worked on several research projects sponsored by NASA (National Aeronautics and Space Administration), DARPA (Defense Advanced Research Projects Agency) and the NSF (National Science Foundation).