Joan FitzGerald is vice president of television sales and business development at comScore where she is responsible for television client and data provider relationships. FitzGerald oversees expansion of comScore’s cross-media initiatives, which now includes television measurement in the comScore suite of digital measurement products. With more than two decades of industry experience, FitzGerald fosters strong relationships with major media companies and data providers to ensure comScore meets their needs for “three-screen” television, Internet and mobile measurement solutions.
FitzGerald joins comScore from Arbitron Inc., where she served as vice president of Arbitron’s Cross-Platform Services. She has been a significant contributor to advances in media and marketing research, establishing deep relationships with leading media companies, and working collaboratively with them and internal operations, information technology, engineering and research teams to develop new products to measure cross-platform audiences. Accomplishments during that time included introducing ARB-TV, Arbitron’s television measurement service that measures in-home and away-from-home audiences, and establishing Arbitron’s first cross-platform measurement initiative, a collaboration between Arbitron, Omniture and comScore to measure audiences for NBC Vancouver Olympics programming.
FitzGerald has a strong track record in working with a broad spectrum of media clients, including media companies, advertisers and advertising agencies. Ms. FitzGerald was vice president of sales for Project Apollo, a venture between Arbitron and Nielsen, where she secured contracts with leading consumer packaged goods and retail marketers.
FitzGerald holds an M.A. from University of Illinois at Champaign-Urbana and a B.A. from University of Virginia in Charlottesville, VA. Her research has been published in Journal of Advertising Research and major media research conferences.

Summits Attended

iMedia Entertainment Summit

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