Anant Mathur is the SVP/Director of Analytics at the Starcom Mediavest San Francisco office. In this capacity, he directs teams which mine campaign data for applications such as Marcom Mix Modeling, customer targeting etc. Anant has 14 years of broad-based marketing and product management experience that includes nine years in the online marketing space with premier companies such as Yahoo!, marchFIRST consulting and MSN
Anant has an undergraduate degree in Economics (Honors) from Delhi University and an M.B.A. in Marketing and Strategy from the Indian institute of Management, Calcutta.
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