Misty Locke is iProspect's global chief marketing and client performance officer. She is responsible for iProspect's strategic direction, as well as maintaining the firm's industry relationships. Locke is charged with growing the iProspect network and brand while instilling a unified global vision.
Locke's broad range of client experience includes working with major brands, such as General Motors, adidas, Neiman Marcus, The GAP Brands, Chanel, Estée Lauder Companies, Accor Hotels, Burberry, Converse, Hermes, Cole Haan, and others. She previously served on the agenda and search advisory boards for Google, MSN, and Yahoo!, and served for four years as an active member of the Shop.org board of directors, a division of the U.S. National Retail Federation.
In 2005, Fast Company recognized Locke as one of its "25 Top Women Business Builders." She is passionate about creating an industry environment of accountability to marketers and consumers, and has published numerous articles for industry-leading publications, such as OMMA Magazine, DM News, iMedia Connection, and more.