Sr. Director, eCommerce: Dollar General. (current) Direct the strategy, roadmap, operations, and processes associated with Dollar General's eCommerce business.  Responsible for sales and traffic growth, user experience, eCommerce marketing and media.

 

Oreck - Manager, Interactive Marketing, (5.5 years) responsible for developing and executing the interactive and consumer relationship strategies to aggressively and profitably grow Oreck´s market share and leadership position. 


Volkswagen of America - Manager, Interactive Marketing  ;(1.5 years)
Executed online strategies to reach in-market customers, focusing on lead generation, lead acquisition, search marketing and display advertising.
Created lead monitoring program that measures dealer activity, close rates, sales contribution for online leads;
Created processes and programs to improve effectiveness of the online channel and maximize dealer performance.
Conducted research to understand consumer behavior and dealer satisfaction.
Controlled/supported continuity of VW brand messaging for New Media/Interactive and Retail Marketing.
Set yearly performance targets and evaluate lead volume, online traffic, dealer performance.
Managed supporting consultancies/agencies that are responsible for the creative, development, production, implementation and launch of New Media/Interactive Dealer Marketing initiatives.

The Cobalt Group - Client Executive, (6.5 years) Earned a series of promotions, culminating in Client Executive. Directed the strategic planning and execution of eBusiness dealer program for Volkswagen of America and| Volkswagen Canada, Inc and other clients.

Summits Attended

iMedia Commerce Summit

The Future of Shopping

iMedia Commerce Summit

The Future of Shopping

iMedia Brand Summit

The Moments of Truth

iMedia Brand Summit

Iconic Branding

iMedia Breakthrough Summit

Engaging Customers with Authority

iMedia Brand Summit

The Marketplace for Ideas & Business

iMedia Breakthrough Summit

Your Mission: Innovate Beyond Traditional Search & Display!

iMedia Brand Summit

Maximize Your ROI in Digital Marketing

iMedia Brand Summit

Exposing the Hype

iMedia Breakthrough Summit

Actionable Marketing Strategies for Emerging Digital Platforms

iMedia Brand Summit

The Art of Digital Conversation

iMedia Other Summit

Presented by iMedia & JumpStart Automotive

iMedia Brand Summit

The New Influencers: How Digital Teams are Shaping Brand Marketing