Arun Sharma has been working with Bharti Airtel Ltd, South Asia as VP Marketing - Head Media for the last 8 years. During this period he has been at the forefront of many important developments and the last one being the launch of the new brand identity in Nov, 2010. His job involves keeping the Airtel brand salient, explore unconventional & efficient channels to reach out to the consumer base and improve brand health scores. He is a pass out of MICA and has been part of the media industry for the last 15 years and has handled media planning & buying responsibilities in some of the top ad agencies in India and worked on accounts like Coke, Nestle, Gillette, J&J & GSK.