Marketing Director/Media - Universal Pictures Marketing, Universal City, CA             (May 2004 – Present) ·         Manage Online, Hispanic, Cable and “Chase” buys for all theatrical and home video releases ·         Negotiate annual upfront deals directly with Yahoo, AOL and MSN ·         Supervise Hispanic planning agency and all upfront allocations ·         Work with creative executives and president of marketing to determine commercial rotations ·         Review and revise all media plans ·         Author, create and sometimes present power point decks for filmmaker meetings ·         Supervise Media Manager ·         Oversee planning and buying agencies – DDB and OMD

Marketing Manager/Media – Universal Pictures Marketing, Universal City, CA             (January 2001 – May 2004) ·         Managed local broadcast, outdoor, print, and alternative outdoor media ·         Planned and oversaw execution of major outdoor campaigns on theatrical releases such as “The Bourne Supremacy”, “Van Helsing” “The Cat in the Hat”, “Hulk”, “Bruce Almighty”, “Jurassic Park 3”, and “The Mummy Returns” ·         Worked with the field promotions group to develop promotional programs with radio stations across the country for theatrical and home video releases ·         Coordinated outdoor and print efforts with the print production department ·         Supervised buying agency and 3 local market buyers ·         Organized and executed media promotions such as ESPN/X-Games Sponsorship ·         Maintained and updated weekly Media Expenditure Report ·         Educated assistants on media basics                         

BS Physiological Science – University of California at Los Angeles, Los Angeles, CA

Summits Attended

iMedia Brand Summit

The New Influencers: How Digital Teams are Shaping Brand Marketing