As a fun, energetic and adventurous person, Dede Houston infuses creative flair and passion into her work. Holding the position of Creative Director, Dede Houston brings over 16 years of creative strategy, design and marketing expertise to the table. Her wide range of experience spans from strategic marketing, including client acquisition, public relations campaigns, corporate branding and internet marketing strategies to packaging, direct mail, advertising, sales literature-collateral development, display graphics and web design. Prior to aiMatch, Dede co-founded M-pact Marketing, a full service marketing agency that focused on startup and early stage companies. She also served as the senior marketing lead for First Research, a division of Hoovers (a D&B company). A graduate of Lynchburg College, Houston has also worked in the marketing and design departments of several other organizations including Burke Design Group, HomeMax, BuildNet and Southbend.