Shane Keats is Director of Product Marketing at DataXu, the actionable analytics platform for digital media. He has a long history of working in the media arena, first as a producer and writer for NBC Nightly News with Tom Brokaw, and later as Senior Producer for CNN’s Moneyline Newshour with Lou Dobbs. Shane left journalism to join an interactive media start-up called Oddcast where he sold and produced campaigns for clients like MTV, Coca-Cola, Durex and Warner Bros. Prior to joining DataXu, Shane was Marketing Director for SiteAdvisor, a consumer security company that was sold to McAfee. Shane holds a BA in History from Rutgers and an MBA from the MIT Sloan School of Management.
Digital Marketing at Scale: Going Big in 2012