Anuj Kumar was among the first to join the Affle founding team beginning 2006, while the company was in early stages of inception. Having worked with large companies in the areas of marketing, advertising and technology prior, he took the plunge to become a co-founder at Affle, as he was supremely excited by the business model & significant untapped opportunities in the digital ad platforms business.
Anuj has played a pivotal role in building & growing Affle. He forged important partnerships, integral to Affle’s business, thus helping to make Affle a leading Mobile Apps and Ads as a service (MAAS) company. Over the last eight years under his leadership, his team has worked with several top marketers in Asia to help deliver end-to-end mobile advertising solutions through Affle’s products and platforms.
At an industry level Anuj has played a key role in growing the mobile advertising industry by actively training, coaching and evangelizing the medium and adoption of latest ad technologies. He has been an active proponent of the blended 'Science' & 'Art' approach to make digital advertising more engaging, impactful and ROI driven. Anuj has been a regular speaker at leading industry events across Asia.
Prior to co-founding Affle, Anuj worked with large global media companies like ESPN STAR Sports, GroupM Mindshare and JWT. Anuj holds a Bachelor’s degree in Economics from India's top ranked institute, St. Stephen's College and a Masters in Advertising & Communication from Asia’s premier communication school, MICA
Marketing in an Always-On World