Mike Yonker has more than 21 years experience in mobile technology strategy, operations, marketing, and systems development. At Rockfish, Mike runs the Mobile Practice, helping clients engage, educate, and empower both their customers and their employees with mobile. Prior to joining Rockfish, Mike built and led mobile electronic measurement systems at The Nielsen Company. He also co-founded Texas Instrument's successful OMAP™ mobile applications processor business, and then acted as the business' Chief Technologist, where Mike's products won numerous industry awards. He ran software engineering at Pixel Semiconductor, a startup that was acquired by Cirrus Logic.