Mr. Weaver is the Global Managing Director of trading desk platforms at Mindshare. His role is focused on building custom technology stacks for advertisers to be more efficient in the emerging digital marketplace. Currently, he is responsible for the development and execution of trading desk platforms for both Unilever and Kimberly-Clark and their brand portfolios. He oversees a team of technology and analytical talent responsible for the execution of marketing programs through the desk.
Mr. Weaver comes from a traditional media background having started his own media agency in Rochester, NY while in college. During which time he developed a passion for internet technology and digital media while tech was booming in the late 90's. In 2005, Mr. Weaver was brought to Media Storm to launch the digital arm of the agency. There his passion for entrepenuership and love of building companies was re-ignited. During his tenure there, he helped Media Storm achieve yearly revenue increases, managed a digital group with virtually no turnover (20+ people), and launched the opening of Media Storm SOHO in New York City due to significant digital growth.
He has a wide range of brand experience from CPG, Beauty, Luxury Goods, and Entertainment. Mr. Weaver has worked on Kraft, Coca-Cola, Estee Lauder, Longchamp, Hartford Insurance Group, Miramax Films, FOX Broadcasting, FX Network, TruTV, Food Network, and other well known cable and entertainment entities. Most recently, Mr. Weaver held a post at Omnicom Media Group as Global Digital Director working on luxury and financial brands while cultivating new business.
Your Mission: Innovate Beyond Traditional Search & Display!
Fifth Annual Summit Delivers Digital Insights
Innovation, Disruption, Opportunity
Proof of Digital Ad Success
It’s a Two-Way Street!
Actionable Marketing Strategies for Emerging Digital Platforms
Connecting the Marketing Community
Life on the Edge