Joe is a computer geek who's building better media tools. Unlike many (most?) other geeks, Joe doesn't think an algorithm can replace people. Instead, he's making tools that eradicate life-draining grunt work so you can devote your talent and energy to more strategic pursuits (and higher profits).
Joe founded NextMark in 1999 with the mission of helping organizations reach their market through addressable media. Prior to NextMark, Joe built some of the world’s biggest marketing databases while with Exchange Applications and two mobile computing platforms while with Travelers.
Joe holds 3 US patents, has been awarded the DMEF Rising Stars Award, and is among BtoB Magazine’s Who’s Who List. Joe holds a Masters Degree in Computer Science from Rensselaer Polytechnic Institute and dual Bachelor of Arts Degrees in Mathematics and in Computer Science from Cornell University.
Forging Partnerships that Matter
Shift Happens: Math Men + Mad Men
Partnership: The New Agency Value
Keeping Up with the Consumer: The Impending Era of SoLoMo
WCW: What Clients Want From Agencies & Media Companies